Social Media Strategy
Content Strategy Service
With the Daylight Saving System
The Daylight Saver is for online coaches and service providers who are ready to stop copying trends and creating marketing that blends in that gets a few likes, but zero sales.
This is a done-with-you monthly strategy service, designed for those who are happy creating content, but need a high-level strategic brain behind them to ensure every minute spent creating actually drives growth, enquiries, sales and revenue.
Rather than forcing you into a cookie-cutter template or doing what other people in the industry are doing, we build your strategy considering what feels authentic to you but also the psychology behind your ideal client and how they make buying decisions.
It's the perfect level of support if you're not ready for a full social media manager, but you know you need a clear plate and a proven framework to take you to that next level.
01
This Is For You If...
Your sales feel random or dependent on referrals.
You spend hours scrolling for inspiration from competitors, end up producing random posts that don't feel like you, and still wonder where your next enquiry is coming from.
You've tried generic solutions like free templates, batching guides and content calendars but they never work because they ignore your unique voice and your audience's unique buying psychology.
Your content gets engagement, but not clients. You're posting things that feel authentic, but you're missing the psychological triggers that actually shift someone from "I love following them" to "I need to buy from them."
You're sacrificing your Sunday afternoons to plan content (which usually turns into endless doomscrolling) because you can't fit it into your actual working week.
You want a small, high-impact monthly investment. You're ready to take the next step in your business without the massive commitment or price tag of full social media management.
02
My Proven Framework
My background in healthcare marketing has taught me that effective marketing isn't about shouting louder or chasing hacks to master the algorithm.
It's rooted in behavioural science. We need to understand human psychology, decision-making and what creates true trust when we are creating content.
That's why, every month I audit and build your content using my proven framework, thinking about YOU and your AUDIENCE.
01
The Business Owner Lens
- Does this sound like you?
- Does it reflect your core values and showcase your deep expertise?
- Is it sustainable for you to create, or does it burn you out?
02
The Buyer Psychology & Behaviour Lens
- Where is your audience mentally right now?
- What unspoken resistance, hesitation, or risk perception is keeping them from enquiring?
- What exact mindset shift do they need to see the value of your offer and take action?
When you balance what you love to say with what your ideal clients need to hear to make a decision, marketing stops feeling like a chore and starts bringing in consistent business.
03
What will this actually do for your business?
Consistent sales & filled spots. You will have a content ecosystem that turns followers into paying clients, filling your roster with people who are ready to invest and excited to put in the work.
Dream clients who stick around. Attract committed, aligned clients who get real resultsnot and don't want to drop off after 3 months. These clients know you and how you work throughout your content, so they know what they are signing up for!
Unshakeable confidence in your messaging. You will know your content is doing the heavy lifting behind the scenes. It is actively building trust, dismantling buyer hesitation and driving sales even when you step away for a week.
Reclaim 5+ hours (and peace of mind) every month. There's no more scrolling for inspo over here! Use your extra time to focus on high-level CEO growth, continue delivering an incredible client experience or just enjoy your life outside of your business.
It has been such a dream working with Bex, I'm so glad that she is part of my team! I love that Bex is skilled in so many areas as her skillset has transformed my business. Bex is an amazing communicator and I really appreciate it when she shares her thoughts and ideas with me, it is extremely valued as having someone to bounce ideas off is what I really missed since going self-employed.
Heather | Social Media Agency Owner
04
What you receive each month
A 30 Minute Monthly Strategy Call. I get to know you and your working style so this is at the forefront of your content. I'll also review past data through my framework and unpack any audience resistance. We will discuss your monthly sales goals and reverse engineer our content plan to achieve them.
Complete Monthly Content Calendar. Mapped-out post dates, suggested formats so everything is clear.
Detailed Briefs for 3 Posts Per Week. Fully mapped-out briefs including the strategic objective, psychological hook, content lens, buyer-type focus, core message, complete caption and conversion CTA.
8 Strategic Story Briefs. Story prompts specifically engineered to build real-time trust, address buyer hesitation and generate DM conversations naturally.
Targeted Hashtag & Keyword Strategy. Discoverability terms tailored to how your ideal clients actually search online.
Unlimited WhatsApp Support (Mon–Fri). Direct access to me for support, feedback or accountability as you execute your content.
Comprehensive Monthly Reporting. We review what converted, analyse real buyer engagement and keep refine our strategy for continuous improvement.
05
If you are ready to…
Sell out your offers without sacrificing your evenings and weekends to social media
Stop pushing back your content planning session for the 3rd time this month
Get comprehensive, psychology-backed support that attracts ideal clients, without the steep price tag of complete social media support
Get some daylight hours back so you can scale confidently and spend a little extra time enjoying the sunshine…
The time for change is now. Let's not spend another month pretending we'll get our sh*t together on social media next month.
The next steps...
If you're ready for a strategy that actually sells, book a call below.
We'll unpack where your content is now, and map the quickest route to consistent enquiries.